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Strategy in action

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New chatbot flow

​Redesigned BMO’s chatbot fallback strategy, nearly doubling correct responses (from 45% to 86.5%) by turning failure into a guided experience.

SEO-driven content

Designing a product marketing page for Personify based on what customers are looking for. 

SMS for timely alerts

Designed the end-to-end SMS experience to support customers within business and technical constraints.

Retail chatbot design

Creating a chatbot from scratch—building its persona, conversation flow, and Voiceflow prototype.

Error messaging framework

Building a scalable framework to improve clarity and consistency in error messages across Canada Post's digital products. 

Image by kuu akura

What people say

​​​​"I highly recommend Catherine Bryce to anyone in search of a strong UX content designer with experience in creating scalable content systems and writing copy that creates user activity and user happiness."

Karen Opas, Manager of User Experience at Canada Post 

"I'm always impressed by her enthusiasm to improve processes that facilitate alignment and efficiency within the content discipline. Thank you, Catherine, for being observant, asking questions and always looking to solve any problems you see in the greater ecosystem." 

Aneta Tasheva, Senior Strategy Manager, Content Operations at Telus

"I appreciated her thoughtful approach to spotting and solving problems, how easy she was to work with, her positive attitude, maturity, professionalism, openness to change – and there was a lot of that – and her willingness and ability to learn new skills."

Donald Cowper, COO at How to SaaS

Let's make your content work smarter.​​

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