Catherine Bryce—Experience Designer | IA, Governance & Content Systems Skip to main content
Catherine Bryce
Experience Designer | IA, Governance & Content Systems

Hi, I'm Catherine. I turn ambiguous content into {{ rotatingWord }}

Rewrote SMS tracking, 18,000+ sent in 2 days
Increased chatbot accuracy by 90%, reaching 760K+ users
Worked with Canadian Red Cross BMO Canada Post Personify

Projects

From bare-text chatbots to full style guides, these projects span how far content has to carry an experience on its own.

Related blog: Style guides, and the environments that make or break them
Voice + text BMO Assist chatbot on a phone

Chatbot fallback redesign, BMO

Correct responses jumped from 45% to 86.5% in one week.

See case study
Voice + text Canada Post SMS notification on a phone

SMS tracking redesign, Canada Post

18,000+ messages sent in 2 days after doubling the character limit.

See case study
Voice + text Lean UX workshop board

IVR lean UX workshop, BMO

10 participants, 1 workshop, 3 solutions ready to ship.

See case study
Structure + systems Canadian Red Cross style guide in Confluence

Full style guide, Canadian Red Cross

Built CRC's first IA-tested style guide, validating structure against 629 audited entries before launch and pulling 373 views in the first three weeks.

See case study
Structure + systems Error messaging framework matrix

Error messaging framework, Canada Post

Built the shared framework so every team's error messages finally matched.

See case study
Multimodal Siren's Melody puzzle game: maps, letters and a compass app on a phone

Siren's Melody, Melodic Escape

A puzzle game blending music, storytelling, and interconnected logic, with 100+ players successfully playing an instrument by the end. Case study coming soon.

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Multimodal Wild Apricot onboarding walkthrough

Onboarding walkthrough, Personify

22% completion rate on a walkthrough built from a full ticket and community audit.

See case study
Multimodal Personify new pricing announcement

Price increase communication, Personify

Lowest support ticket spike of any price increase, across 40,000+ customers.

See case study

What people say

"What sets Catherine apart is her exceptionally organized and dependable approach, combined with her natural ability to balance user needs with business objectives. She's the kind of team member who makes complex projects feel manageable and brings a sense of calm professionalism to challenging situations."
Lisa Fitzgerald, Senior Design Program Manager + Operations
"I highly recommend Catherine Bryce to anyone in search of a strong UX content designer with experience in creating scalable content systems and writing copy that creates user activity and user happiness."
Karen Opas, Manager of User Experience at Canada Post
"I'm always impressed by her enthusiasm to improve processes that facilitate alignment and efficiency within the content discipline. Thank you, Catherine, for being observant, asking questions and always looking to solve any problems you see in the greater ecosystem."
Aneta Tasheva, Senior Strategy Manager, Content Operations at Telus

☕ Q&A with Catherine

Catherine Bryce seated, smiling Catherine Bryce standing portrait

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