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Scaling & systems

Good content shouldn’t fall apart over time, so I create frameworks and standards that keep teams consistent as they grow.

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Canada Post error messaging framework

Created a scalable framework for error copy, enabling faster reviews and more consistent messaging across digital products.

See case study
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Personify integrations hub

Structured a hub for 5+ integrations, improving navigation and driving 4x more pageviews.

See case study
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BMO chatbot taxonomy

Introduced a tagging and IA system in Confluence that improved sprint velocity by 1 week and reduced design–dev bottlenecks.

See case study
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